Overview
The SIMOTECH logo motion project creates a dynamic, flexible brand signature for corporate and advertising use. It translates the mark’s layered structure into elastic movement so the logo feels modern and tech-forward even in short end tags. Two versions—Dark and Light—ensure the animation fits different backgrounds and media.
Concept & Direction
The core idea is adaptability. Forms ease in with a spring-like rhythm, then settle into a precise lock-up. This elasticity mirrors SIMOTECH’s values—progress, connection, and responsiveness—while keeping the read clean on mobile. Timing is deliberate: quick enough for social, yet calm enough to look premium at the end of corporate films.
Production & Pipeline
I directed and animated the piece in Adobe After Effects, focusing on principled easing, motion hierarchy, and pixel-clean glows. The two Dark/Light variants were authored as reusable end tags, ready to drop into multiple edits without re-render. Deliverables included a 16:9 master, social cuts (4:5 / 9:16), poster frames, and captioned versions for accessibility.
Outcome
The animation now serves as SIMOTECH’s signature motion across corporate and promotional videos—consistent, lightweight, and on-brand. It reinforces recognition at the final frame and provides a modular asset that scales across campaigns and platforms.
