Overview
BAJET Vam Momtaz turns a financial feature into a clear, uplifting image. The promo uses a hot-air balloon with a vault as its basket to represent a 30-day deposit that leads to a premium loan. As the counter climbs toward day 30, the balloon ascends through clouds, building anticipation for the reveal. The result is cinematic, brand-centric, and easy to grasp in seconds.
Concept & Narrative
The metaphor is simple: patience → reward. The balloon’s climb equals the deposit period; the vault door opening equals the loan becoming available. A flag reading “Vam Momtaz” flutters in the wind to anchor the message on screen, while golden-ratio composition guides the viewer’s eye toward the vault and counter. The final lock-up holds on the open door to seal the idea with clarity and pride.
Production & Pipeline
I directed and produced the 3D cinematic promo end-to-end. Blender handled modeling, lighting, animation, and simulations (balloon motion, wind/flag, soft cloud layers). After Effects provided compositing, grading, and finishing for social-first delivery. From day one, deliverables were planned for 16:9 web plus 4:5 / 9:16 social cuts, with poster frames and captions for accessibility. The pipeline stays lightweight while preserving a clean, premium look.
Outcome
The piece introduces Vam Momtaz (Premium Loan) with a warm, optimistic tone aligned to BAJET’s visual language. Because the narrative is metaphor-led and the motion is readable on mobile, the promo works well across the website, app landing, and social channels—turning a service announcement into shareable brand storytelling.
