Overview
This second BAJET new credit cards promo continues the transformation story with a cinematic, gallery-like reveal designed to read fast on mobile and social.
Concept & Narrative
We begin in an archive where outdated designs rest. The camera enters an elevator and ascends to a futuristic gallery; there, the new card line appears one by one, wrapped in light and motion—progress, renewal, and brand rebirth.
Production & Pipeline
I directed and produced the piece using Blender (Cycles) for scene build, lighting, and animation, and After Effects for compositing and color. The soundtrack includes a custom elevator cue inspired by Severance to punctuate the ascent. Deliverables: 16:9 master + 4:5/9:16 social cuts, poster frames, and captions.
Outcome
The film frames the new BAJET credit cards as modern and precise, turning a product refresh into a memorable brand moment that fits website sections, app landings, and social placements.
