Overview
The BAJET new credit cards promo turns a product refresh into a cinematic moment. The piece highlights the shift from old designs to the new line with clean lighting, shallow-depth close-ups, and controlled camera moves. Each beat aims to be legible on mobile while still feeling premium on larger displays.
Concept & Narrative
The narrative is simple: evolution and renewal. We open on the retiring cards in a soft, neutral setup. Then lighting shifts and the new BAJET cards take over the frame—edges glow, emboss details read, and the brand lock-up lands with clarity. The motion language stays minimal and confident, so attention remains on form, materials, and logo highlights.
Production & Pipeline
I directed and produced the 3D product reveal end-to-end. Blender handled scene build, materials, animation, and rendering; After Effects covered compositing, finishing, and social-ready type. Delivery included a 16:9 master plus 4:5 and 9:16 cuts, poster frames, and captions for accessibility. The stack is lightweight for quick iteration while preserving a polished, cinematic read.
Outcome
The film presents the new BAJET credit cards as modern, reliable, and brand-consistent. It works across the website, app landing, and social placements, and it aligns with the broader motion system used in previous BAJET promos—communicating innovation through clear, focused product storytelling.
