Overview
BAJET Buy Now Pay Later needed a short piece that felt friendly, fast, and clear. We used the brand’s robot mascot to humanize the message. The scene is simple and bright so timing, posing, and expressions carry the story. As a result, the feature reads as approachable and helpful, not technical.
Concept & Narrative
The robot walks into the frame and discovers scattered 3D letters. With playful, superhero-style gestures, it rearranges and scales them until the correct word “BNPL” appears. A brief slip adds comedy: the letters misbehave and chase the hero for a beat, then settle into place. The sequence turns a financial feature into an easy, memorable action—order from chaos—so users grasp the value in seconds.
Production & Pipeline
I directed and produced the character-driven 3D from concept to final. Blender handled blocking, animation, lighting, and rendering. After Effects covered compositing, type, and finishing. FL Studio added fun SFX to punch the gag and beat. Delivery was planned for web and social: a 16:9 master plus 4:5 and 9:16 cuts, along with poster frames and captions for accessibility. This compact pipeline keeps the file light but the image cinematic.
Outcome
The film introduces BAJET BNPL with a tone that fits the brand: positive, clever, and warm. It creates a reusable asset for the website, app landing, and social channels. Most importantly, it frames the feature around the mascot’s charm, which boosts recall and makes the concept shareable.
