Overview
The BAJET BNPL “Buy Anything” loop promotes wider merchant access and product variety inside the app. A central smartphone anchors the scene while floating product frames rotate around it, delivering a clear, social-first message in seconds. The tone blends finance with entertainment so the feature feels exciting and approachable.
Concept & Narrative
Inspired by casino slot-machine dynamics, the loop uses a swipe gesture to trigger each product to spin past the camera—opportunity, choice, reward. The rhythm suggests “there’s always something new,” and the motion resets seamlessly for continuous playback on feeds and in-app placements.
Production & Pipeline
I directed and produced the piece end-to-end. Blender handled modeling, lighting, animation, and rendering; After Effects covered compositing, color, and sound so the swipe/roll moments land with impact. Deliverables were prepared for 16:9 web plus 4:5 / 9:16 social cuts, with poster frames and captions for accessibility. The pipeline stays lightweight yet cinematic.
Outcome
This loop reframes BNPL as a playful, shareable experience—clear on mobile, memorable in a booth, and on-brand across BAJET’s ecosystem. It communicates expansion (more stores, more categories) while reinforcing a consistent motion language that users recognize instantly.
