Overview
This BAJET 100M loan promo turns a numeric offer into a short, hypnotic loop. The set is a BAJET-themed green-yellow wall with a phone-shaped indentation in the center. The screen acts like a black hole and becomes the source of motion, so the idea reads fast on mobile and at social scale. The loop plays seamlessly and is designed for shareability.
Concept & Narrative
From the “screen core,” the Persian typography «وام 100» rises in elastic, spring-like motion. Letters stretch toward the viewer, then snap back into the void. The beat is simple: emerge → stretch → snap → reset. This cycle frames the loan as an energetic reveal while keeping the scene minimal and brand-centric. Line-art accents add rhythm without clutter.
Production & Pipeline
I directed and produced the typographic 3D loop end-to-end. Blender handled modeling, lighting, animation, and the elastic timing; After Effects covered compositing, color, line-art overlays, and finishing. Delivery was planned for 16:9 web plus 4:5 and 9:16 social cuts, with poster frames and captions. The result is lightweight to render and upload, yet keeps a clean, cinematic read.
Outcome
The film introduces the BAJET 100M loan with a memorable visual metaphor—a black hole screen that pulls attention instantly. Because the motion is clear and the loop snaps cleanly, the piece works across the website, app landing, and social channels, turning a finance feature into shareable brand storytelling.
