Overview
BAJET wedding loan needed a fast, friendly way to land the message. We used the brand’s robot mascot so the idea feels human and simple. The set is bright and minimal, which keeps focus on timing and expression. As a result, the feature reads as approachable and helpful rather than technical.
Concept & Narrative
The robot enters the scene and interacts with several floating boxes. With playful gestures, it rotates and arranges them until the Persian words “وام ازدواج” appear. A tiny surprise beat adds humor and warmth, then the final lock-up holds on the completed phrase. In a few seconds, the animation turns a service announcement into a clear visual action: order from chaos → wedding loan, available in-app.
Production & Pipeline
I directed and produced the 3D mascot film end-to-end. Blender handled blocking, animation, lighting, and rendering; After Effects covered compositing, type, and finishing; FL Studio added light SFX to punch the gags and beats. Delivery was planned from day one: a 16:9 master plus 4:5 and 9:16 social cuts, poster frames, and captions for accessibility. The pipeline stays lightweight while preserving a clean, cinematic look.
Outcome
The piece introduces Vame Ezdevaj (wedding loan) with a tone that fits BAJET: positive, clever, and user-first. It provides a reusable asset for the website, app landing, and social channels, and it strengthens the mascot-led storytelling system established across other BAJET promos.
