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Overview
The BAJET mascot reveal introduces the brand’s official robot for the first time. The goal was to make the brand feel friendly and human without heavy effects. A simple studio setup keeps the focus on timing, pose, and expression. As a result, the moment reads as warm, approachable, and memorable.
Concept & Narrative
The robot walks into frame, unaware of the large 3D “BAJET” logotype. It bumps into the letters, pauses, reacts in a funny way, and then waves goodbye. This small chain of actions shows clumsy charm and a human-like personality. The sequence was designed to communicate approachability and brand warmth in under ten seconds.
Production & Pipeline
I handled the full character pipeline: modeling, texturing, rigging, animation, lighting, and rendering in Blender. Sound effects and playful timing were produced in FL Studio. A minimal stage, clean lighting, and controlled camera moves keep the read clear on mobile. Deliverables include a 16:9 master plus 4:5 and 9:16 cuts, with poster frames and captions for social.
Outcome
The piece serves as BAJET’s first official mascot appearance, creating a foundation for future brand stories and UI/marketing touchpoints. Because the animation is lightweight and character-first, it embeds well on web pages and performs smoothly on social platforms. The project also marks an important step in my own path: my first serious character rig and animation, focused on expressive body language over complexity.
Credits / Meta
Client: BAJET (SIMOTECH / Bank Tejarat) — Role: Director, 3D Character Artist, Rigger, Animator, Sound Designer — Tools: Blender, FL Studio — Style: Character-Driven, Minimal, Expressive.
